Laila Cremona
Founder & CEO
A seasoned international entrepreneur, Laila began her career in the 1970s advocating for women and children in domestic abuse cases at Evershed's Birmingham. After her son was born in the 1980s, she became a recognized figure in luxury corporate giftware, providing exclusive British products worldwide.
After selling her business, Laila ventured into local politics in Staffordshire and was later recruited to spearhead the UK's first night horse-racing course in Wolverhampton which became a UK success story.
By 2002, Laila shifted her focus to India, working to uplift communities. Collaborating with charities like Mallige Smile Foundation and Anu Life, she made significant impacts, from supporting children with facial deformities to helping empower women entrepreneurs.
Her entrepreneurial spirit continued with the creation of Pan India directories. As a Certified Master Coach, Laila trained the back-office staff of giants like IBM and Infosys, and working with her own team, fostered entrepreneurship in India.
Throughout her journey, Laila's commitment to culture, etiquette, and personal development remained strong. This culminated in her "Social Gentleman" course, which caught media attention. She also became a brand ambassador for brands including Audi and Hennessy Cointreau and wrote columns on food and wine and the arts for prestigious media including The Times of India and The Hindu.
In 2014, Laila shifted to Torino, Italy, where she contributed by teaching business English to corporate executives. Partnering with Debrett's in 2019, she aimed to expand "Social Gentleman" across Europe. However, COVID-19 changed the trajectory.
During the pandemic, Laila ventured into the gaming realm, leading a team to create games for Qatar FIFA 2022 and diving deep into the worlds of AI, VR, AR, and blockchain. She has continued with developing phygital training using AR/VR to ensure that education is available to all notwithstanding lack of facilities.
The pandemic highlighted healthcare disparities for Laila. Now, she's bridging gaps in global healthcare accessibility, merging AI, blockchain, and telehealth. Partnering with industry experts, MediBAY, aims for worldwide reach.
A member of All Stars Women, Laila champions women in tech, supporting education in AI, robotics, fintech, and blockchain. With MediBAY, she and her team envision a world where quality healthcare, augmented by advanced technology, is accessible to all.